Sapan Gupta

Currently building AI-powered SEO automation products to enhance off-page authority and search visibility for Google & LLMs.

• Enhanced platform reliability by setting up actionable analytics, mapping high-friction flows, and prioritizing systemic bug patterns, reducing weekly bugs from ~20 to <5 in 3 weeks and creating a stable base for faster product iteration.
• Improved core SEO performance by designing multi-layer indexation fallback logic, boosting Google indexation from ~30% to ~50% and expanding distribution via 6+ new high-authority publisher negotiations and integrations.

Led the development of a simulation SaaS to optimize supply chain logistics and improve last-mile delivery efficiency for global grocers.

• Launched Ocado's first client-facing last-mile simulation tool, enabling 10+ grocers worldwide to model network efficiency, forecast volume, picking throughput, & on-road plans, rapidly optimizing delivery cost and growing ~2% profit ($25M) per partner.
• Partnered with planners, analysts, and data scientists to embed simulations in 15+ challenges, providing data-driven decisions on dispatch/route planning, fleet utilization, & slot offering, improving Cost-per-delivery by ~10% and On-time rate by ~5%.
• Redesigned simulation modeling and computation pipeline workflows, boosting model accuracy by ~25% and reducing lead times by ~30%, shortening planning cycles and enabling rapid scenario testing for peak-demand periods.
• Developed a monetization and Go-to-Market (GTM) strategy for simulations, partnering with Pricing to assess product vs. service trade-offs and ROI.

Owned client onboarding and analytics for a B2B SaaS platform providing objective metrics to optimize software development life cycles.

• Owned new client onboarding improvements and led a 12-person team to design a self-service flow and simplify data requirements, reducing time-to-value 30% and increasing new-client conversion ($250K ARR increase).
• Launched interactive in-app analytics by collaborating with Data Engineering to deliver customizable SDLC efficiency reports, enabling ~$150K average annual client savings and boosting engagement.
• Revamped support triage and JIRA workflows by redesigning processes and closing feedback loops, cutting SLA times ~70%.

Led an EdTech startup dedicated to supporting children and families with special educational needs through an e-learning platform.

• Founded an e-learning platform for children with special educational needs, defining vision and designing a no-code MVP, validating problem-market fit through 20+ user interviews.
• Ran lean experiments and user tests with parents and educators to iterate features, surfacing core pain points around diagnosis and access that shaped product prioritization.
• Secured best student-led impact-first startup recognition from E100 London Angels Network and admission to LBS Incubator.

Managed growth initiatives for India's fastest-growing mini live events startup, focusing on indie music and storytelling.

• Improved the event booking funnel by analyzing behavioral drop-offs in Google Analytics and simplifying checkout flows, increasing booking completion ~20%, reducing CAC ~15%, and boosting repeat bookings.
• Diversified revenue by launching a premium culinary event category by identifying high-value user segment, A/B testing price sensitivity, and refining positioning, growing MRR ~30%.

Led community service initiatives and fundraising efforts as Chair of the Rotaract Club.

• Raised over $8,000 to support educational programs, benefiting 500 students in 6 underserved schools.

Led Strategy & Operations for the LBS Product Management Conference by Tech & Media Club.

Conducted comprehensive market research on the Indian podcast landscape, gathering over 200 responses.

Recognized for leading initiatives that raised over $8,000 and supported 500 students in 6 underserved schools.

Selected as one of 2 out of 300+ applicants for a fully funded international exchange to the University of the Fraser Valley, Canada.